A personalised calorie and habit tracker with built-in challenges that help users stay consistent and reach their goals every day.

AI-assisted brand identity, UI/UX design, mobile app development
Our US-based client runs fitness challenges and wanted his own calorie tracker to go with them. Staying consistent with a challenge is much easier when everything lives in one app, with meals, habits and goals tracked in one place every day.
The goal was a personalised habit tracker where challenges, calorie goals and daily habits work together, so every user can see their progress and hit their target each day.
We designed the product end to end: the UX, the interface and an AI-assisted brand identity. We refined the designs with the client’s feedback and built challenges into the heart of the app, connected directly to calorie and habit tracking.






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Get startedLevel Up is a personalised calorie and habit tracker. It connects the client’s fitness challenges with daily calorie and habit tracking, so users can follow their progress and reach their goals every day.